AD SPECIFICATIONS
Leaderboard
The Leaderboard is great for brandings as well as tactical advertising as its position and size attracts the readers on search results and in articles.
Creative Example
Ad Unit Specifications:
| Dimension |
728px (W) x 90px (H) |
| File Type |
GIF, JPG, SWF |
| File Size |
Alt image GIF/JPG = 20k | Flash = 30k |
| Animation / Looping |
Allowed. Unlimited looping within 15 seconds. |
| Audio |
User initiated only. |
| Destination |
Click-through URL and ALT text |
| Linking URL |
Must be domain name based and cannot be the IP address (i.e. http://58.123.45.12) |
| Alt Text Limit |
65 characters including spaces |
| Targeting |
Region, Country, City, Connection Speed, Browser, OS (English, Regional languages) |
| Pricing Structure |
CPM: Cost per 1,000 impressions |
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