AD SPECIFICATIONS
Rich Media
Types of Rich Media Ads
Expandable Ads
Expandable ad units offer more real estate than traditional media. The expandable panel runs in current ad positions, and you can include anything you would normally put on a web page (including additional information, dynamic data, video streaming, data collection, interactive games, and more).
- Banner loads in default dimension on page load.
- User initiated expansion (either mouse click or mouse over the ad unit).
If user initiated expansion through mouse click, banner retracts to default dimension on mouse click ("Close" on the banner"). If user initiated expansion through mouse over the ad unit, banner retracts to default dimension on mouse cursor leaves the expanded ad unit display.
| Ad Unit |
Leaderboard |
Skyscraper |
MREC |
| Initial W x H |
728x90 |
120x600 |
300x250 |
| Panel W x H |
728x225 |
300x600 |
260x300 |
| Full Expanded W x H |
728x315 |
420x600 |
560x300 |
| Alt Image Max File Size |
20k |
20k |
20k |
| Image Download Max File Size |
40k |
40k |
40k |
| Max # of Panels |
4 |
4 |
4 |
| Max Weight Per Panel |
60k |
60k |
60k |
| Panel Expansion Direction |
Down |
Left |
Left |
|
| File Size |
Alt image GIF/JPG = 20k | Initial flash = 40k | Total file size = 100k (without video), 1 meg (with video) |
| Animation/Looping |
Allowed. Unlimited looping within 15 seconds. |
| Video |
Allowed in the panel portion.
Format: True Streaming / Progressive download
Length: 30 seconds max
File Size: 1 meg
|
| Audio |
On click OR mouse-over. If on mouse-over, there MUST be a 1 second delay. The audio MUST stop when the banner is moused-off. |
| Length |
30 seconds maximum on audio served in conjunction with a video stream. Audio served independent of a video stream may be 15 or 30 seconds. |
| Close Button Restrictions |
None. |
| Replay Button Requirement |
Functional "replay" button is recommended on the flash file. |
| Hot Spot Restrictions |
Hot spot should be no more than 25% of the entire ad unit. |
| Frequency Cap Restrictions |
None. |
| Other Restrictions |
The action that causes the panel to expand MUST also cause the panel to retract.
- Mouse over/mouse off: When a user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed.
- Click open/click close: The creative can be set to expand with user click; the panel retracts when the user clicks a clearly marked close button.
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Floating Ads
Floating ads have elements that travel across the page, drawing the user's attention to the related in-page ad unit. Once the animation is complete, the ad remains indefinitely on the page. The floating element grabs the user's attention but doesn't annoy them by blocking their ability to navigate the page.
- Banner loads with floating element within the floating dimension. Floating element has 8 seconds playtime, and 1 second pause time, i.e. Animation within the expanded dimension can run for up to 8 seconds and the floating element can cover page content (except AsiaRooms logo) for up to 1 second.
- Floating element flies into the landing ad unit or across the page within 8 seconds. Animation can continue within the landing ad unit. Total animation time (floating element animation + landing unit) must not exceed 15 seconds.
| Landing Ad Unit |
Leaderboard |
Skyscraper |
MREC |
| Landing Ad W x H |
728x90 |
120x600 |
300x250 |
| Full Expanded W x H |
728x315 |
420x600 |
560x300 |
| Alt Image Max File Size |
20k |
20k |
20k |
| Image Download Max File Size |
40k |
40k |
40k |
| Max # of Panels |
4 |
4 |
4 |
| Max Weight Per Panel |
60k |
60k |
60k |
| Panel Expansion Direction |
Down |
Left |
Left |
|
| File Size |
Initial flash = 40k | Total file size = 100k |
| Dimensions (floating element) |
200x200 | 40,000 square pixels |
| Animation/Looping |
8 seconds max
The floating element
- take the shape of the object it represents. No square shapes.
- not cover Yahoo! logo at any given time
- not pause over another ad, co branded logo or primary interaction element (search boxes or primary navigation bars)
- "fly" across the page, pausing no more than one second over content
- be linked to an in-page banner. It must fly out of or into the in-page unit.
|
| Audio |
Allowed.
Audio on the floating element MUST:
- be initiated by click only
- end simultaneously end or before the ad finishes
- be encoded at a maximum volume of -12b
|
| Close Button Restrictions |
The floating element must contain a static, persistent and functional "close" button to allow users to close the floating portion of the ad. |
| Frequency Cap Restrictions |
The floating element will be frequency capped at 1 per user per 24 hours. |
|
In Banner Streaming
The Streaming Banner is in the spot of the MREC. This ad unit engages the users on 2 levels. One, a 30-second spot within the active browser page that engages the user in an interactive commercial. Two, the ad remains on the page after the streaming is finished, offering the user the chance to watch it again or just absorb the message.
| File Size |
Alt image GIF/JPG = 20k | Initial flash = 40k | Total file size = 1 meg (with video) |
| Animation/Looping |
Allowed. Unlimited looping within 15 seconds. |
| Video |
Allowed.
Format: True Streaming / Progressive download
Length: 30 seconds max
File Size: 1 meg
Video Format: avi, mpeg, flv
|
| Length |
On click OR mouse-over. If on mouse-over, there MUST be a 1 second delay.The audio MUST stop when the banner is moused-off. |
| Audio |
30 seconds maximum on audio served in conjunction with a video stream. Audio served independent of a video stream may be 15 or 30 seconds. |
| Close Button Restrictions |
None. |
| Frequency Cap Restrictions |
The floating element will be frequency capped at 1 per user per 24 hours. |
| Other Restrictions |
Button Functionality: Play, Stop, Mute buttons required |
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