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AD SPECIFICATIONS

Standards & Notes

  1. All creatives shall adhere to the specifications detailed in this document.
  2. Creatives (Gifs, Jpgs) should be sent to us at least 4 days before the launch of the campaign.
  3. Rich media creatives (flash) should be sent at least 7 days before the launch of the campaign.
Flash Click Tag
Recommended frame rate 18fps
Replay button Recommended
ClickTag script on (release) {
    getURL(_level0.clickTag,"_blank");
}
Replay script gotoAndPlay("frame/label");
Flash Standard
  • Allows Flash versions 6,7 & 8
  • Frame rate may not exceed 24 frames per second. Banners that exceed 24 frames per second will not be accepted. 18 frames per second is recommended.
  • If the browser does not support Flash 6.0 and above, the alternate image will be served
  • Loading files from cross domains is not permitted for security reasons.
  • The Flash 6 swf file can be published as compressed.
  • The use of Shared Objects is not permitted.
  • Accessing the user's microphone or WebCam is not permitted.
  • The use of Clip board is not permitted.
HTML Standards
  • HTML code cannot exceed 3k.
  • 2 images maximum, total file size of images cannot exceed 20k.
  • Client-side imagemaps are acceptable and must be provided by the client.
  • Forms tags in HTML code must use "get" in the method.
  • CGIs referenced in the HTML code must be active at the time of ad submission for validating/testing the ad HTML code, and able to handle the traffic load. Ads with CGIs which are not active and/or cannot handle the projected traffic will not be accepted.
SWF Movie Requirements

Advertisers are to follow all swf file specifications provided above. In addition, advertisers are to ensure that following parameters are set when the ad clicks over to a site:

  • clickTag is used in the URL
  • the URL box is set for an expression
  • the target window is set appropriately (generally _blank is the best choice)

Also, make sure that the movie filename is all lower case without any spaces. Since the movie will be played on the Internet, not having spaces in the filename and keeping the filename lower case will help prevent problems in locating the file on different servers.

For DART, the maximum swf file size is 39k. However sites may have different file size restrictions.

clickTag is used in the URL

DoubleClick recommends that clickTag is used to only pass the click tracking information. ActionScript is used to combine the clickTag together with the movie. DoubleClick recommends that clickTag be setup in this manner to allow for additional safety and flexibility.

For Flash 5, the URL should look something like Fig. 1. The result should follow the same pattern:


Figure 1. Flash 5 with DoubleClick recommended URL
The URL box is set for an expression

The text that is entered into the URL box is an expression. When the movie plays, the expression will be evaluated and replaced with the click tracking string and the destination URL from the the HTML sniffer code, in the DART system. In order for this method to function correctly, you must indicate that the text is an expression. In Flash 4, the button to the right of the URL should have an equal sign. It should not have the letters abc. In Flash 5, the expression check box should be checked. Note that there are two buttons or check boxes. One is for the URL and one is for the target window. Make sure that the button or check box for the URL is set correctly.

The target window is set appropriately

Most richmedia advertising is served through a different frame or through javascript. Frames or javascript allow a site to rotate ads. Because frames are sometimes used, the target window for the click through URL must be set appropriately. If the target window is set incorrectly, the advertiser's site will not appear in the right location. We usually recommend setting the target to _blank.

Passing variables is set appropriately

When the click through occurs, the browser will first contact the ad server to count the click and then go to the advertiser's site. If you are not passing variables to the advertiser's site, set the Variables drop down box to "Don't send". To pass variables with DoubleClick ad servers, choose "Send using GET". If the advertiser's servers cannot use the GET method for variables, please contact DoubleClick support for assistance.

Multiple Click-Through Areas

IF the FLASH Files contain multiple clickable zones with different destination url, follow the same procedure with different clickTag names: clickTag1, clickTag2.etc

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