Major International Carrier
A major international carrier had run a 3 month campaign on AsiaRooms.
What were the objectives of this campaign?
Drive traffic to the booking pages of the international carrier
Who was the target audience?
Online users from the SEA region who are looking at travel to destinations in Europe or the Middle East. In addition, the targets were also people who maybe in the consideration stage of a destination or route to take.
Why AsiaRooms?
AsiaRooms offers a highly travel oriented and active traveler audience. The audience is very IT/Online savvy, active users of e-commerce and they own one or more credit cards.
Was there a mix of other mediums other than online and why?
It was a purely online driven campaign, in line with the client's goal of driving up traffic to their booking pages.
Did this campaign meet objectives? In what way?
It delivered qualified clicks and landings to the booking page and this led to increased bookings for the client.
