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Mocca.comMocca.com is a brand new online classifieds site pioneered by MediaCorp Enterprises. Enterprises, one of Singapore's leading media groups |
What were the objectives of this campaign?
This campaign was part of the launch campaign aiming at brand awareness and generating traffic to the new site.
Who was the target audience?
The campaign was looking to reach the active online audience 25-40 years, in the SEA region. Mocca was looking to be able to excite this audience with a new way of doing classifieds.
Why AsiaRooms?
AsiaRooms provides a platform where 70% of the users are in the target age group of Mocca. They also had medium to high income levels and were a pre-qualified audience for E-commerce.
Was there a mix of other mediums other than online and why?
Yes, there was a complete campaign including TV, print, radio and outdoor that was run during launch of Mocca. This was to create the essential buzz around a site launch and to get word of mouth going.
Did this campaign meet objectives? In what way?
The campaign has garnered click through rates of as high as 1.51%, which are way above industry standards. It has delivered the relevant audiences to the Mocca site.
