The Time Hotel, New York

The Time's design eschews convention. It is a treasure trove of delightful surprises, from hallway runners adorned with clocks to guest rooms dominated by one of three primary colors (red, blue and yellow), candy in-room coordinated to its color, and a color-inspired scent. As Tihany describes it, "The idea at The Time is to truly experience a color: see it, feel it, taste it, smell it and live it." If guests need further inspiration, they will find a postcard above the desk-referencing author Alexander Theroux on the essence of the room's color.

Amenities reflect the needs of sophisticated travelers. Dual line telephones, high speed internet access, private voicemail, 18-hour room service, iron / board, in-room safe, Bose Wave Radio, bathrobe, Molton Brown toiletries.

The Time New York  is a design boutique hotel in New York City unlike any other, delivering a unique blend of hospitality with intellectual and sensory stimulation. Renowned designer, Adam D. Tihany has created The Time to coax your senses to mingle, to experience new sensations, and understand how color influences your mood and affects your day.

From the entry of the hotel, a two-story gleaming facade leading to a modern, cosmopolitan lobby and lounge, through the fascinating multilingual news broadcasts in every guest floor corridor, to the color theory provocation in each guest room, The Time offers a most memorable hotel experience.

Inspired by Alexander Theroux's book, The primary Colors, Tihany designed each guest room of THE TIME randomly using one of the three primary colors -- red, blue and yellow, featured on an otherwise muted palette.