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Shanghai is one of the important cities of the Peoples Republic of China. The city is one of the leading centers of art and culture in Shanghai. China boasts of a rich heritage and culture that can be traced back to more than 6000 years. Shanghai celebrates a number of important festivals. The Shanghai Television Festival is an important event in the events calendar. Shanghai Television Festival has become an important and influential international television festival in Asia. Some of the highlights of this prestigious festival include the showcasing of the best television programs aired across the world, press conferences and singing ceremonies of international cooperation. The International TV & Film Market, a major part of the Shanghai Television Festival turned out to be more market oriented that its predecessors. The festival has a number of participants and exhibition companies who participate in the fair. The market invites potential buyers every year to attend in order to establish their own trade platforms for the first time. A new rule was formed at the Shanghai Television Festival which stated that potential buyers would be exempted from registration fees. Moreover, certain buyers would be offered a benefit package which includes free air tickets for the following year's festival.
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