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Shanghai Tourism Festival is an important tourist festivity which is jointly sponsored by Shanghai Municipal People's Government Tourism Administrative Commission, Shanghai Municipal Economic Commission and Shanghai Municipal Culture, Broadcasting, Film and TV Administrative Bureau. Shanghai Tourism Festival is held every year from the third Saturday of September to the 16 th day of October. The tourism festival is organized on a large scale and showcases all that the city has to offer to the visitors. The festival acts as a perfect event for locals and foreigners to discover the fascination of Chinese culture and history. A number of traditional as well as non traditional entertainment programs held across different venues across the city. Some of the events that could be seen during the tourism festival include a "rose wedding" ceremony, float parades and markets. During the festival you could take a tour of the Shanghai Lanes, attend the Chinese Festival at You Garden or be at the Century Park to witness the Music Fireworks Festival. The tourism festival begins with an Opening Ceremony Parade which is composed by the floats; about 20 in number and having different styles perform the cultures of a particular area showcasing their individual charm. Each float comprises of a square team. As the floats march forward, the crowds get immersed in happiness. The float parade attracts thousands of people and the streets become an ocean of cheerful chat and joyous songs immediately.
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