Hello Kitty
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Hello Kitty is very famous among pre adolescent girls not only in Japan but around the world. Hello Kitty products have been adopted by many famous personalities like Ricky Martin, Mariah Carey etc. Hello Kitty merchandise is sold throughout the world. There are even theme parks in Japan named after her.
Large proportions of Hello Kitty merchandise are stationery products, other goods range from foods and clothing to computers and cars. In Japan the popularity of Hello Kitty has entered every aspect of Japanese daily life. In Japan, Hello Kitty is no longer viewed as merely for young girls, but is equally popular with teenagers and even adults who like the sweet, cute and girly image. Hello Kitty adult underwear and even wedding dresses are being sold in the global market which shows the expanding nature of the products not just among adolescents but also adults. Hello Kitty items in the USA include luggage tags, posters, purses, cosmetics, stickers and jewelry. In addition, there are many stores selling only Hello Kitty merchandise.
Hello Kitty now adorns over 22,000 products and accounts for half of Sanrio's $1 billion yearly revenue.
In 1990, Kitty and her Sanrio friends got their very own theme park, Sanrio Puroland, in Tama City, which attracts nearly 1.4 million visitors a year. Those who come to the Kingdom of Cute have the chance to see Kitty and her friends perform in a live show, ride cute rides and see cute amusements. Sanrio's idea worked so well that in 1991 another amusement park opened in Oita Prefecture, Kyushu.
The little cat has been a goodwill ambassador for UNICEF. It has also been featured on a MasterCard debit card from Legend Credit Inc. The card was released to teach young girls how to shop and use a debit card.
Hello Kitty cartoons, electronic games, animated series etc are also sold in the market to lure children and adolescents. Even dog accessories are available in the market. In Japan it is all the more famous and so you can buy Hello Kitty merchandise from many reputed stores across Japan.
Though Hello Kitty is now 30 years old but she is likely to stay ever young.
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