Ys Roppongi Hills

Y's Inc
T33 2-2-43 Higashi - Shinagawa,
Shinagawa-Ku,
Tokyo, Japan 140-0002
Timing: 11:00am-9:00pm
Phone: 03-5413-3434

Y's Flagship store opens off at an upscale shopping street in the splashy new development of Roppongi Hills. The Y's line flagship store in Roppongi Hills came up in 2003.

Ron Arad designed the Y's Flagship store of Yohji Yamamoto in Roppongi Hills. Here in the store he wanted to bring warmth and animation to an expansive, high-ceilinged, 570-square-metre area. The solution was to add a fourth column to the three structural concrete pillars that divide the space, and to embed a turntable in the base of each to turn a sculptural display unit. This notion of monolithic kinetic forms evolved into stacks of 34 painted aluminium loops rotating around the steel-masked columns from floor to ceiling. The movement is imperceptibly slow by day, but speeds up when the store closes to provide an entertaining spectacle for late-night window-shoppers. The loops have an identical shape to facilitate production and can be rotated separately, but friction tends to hold them together in a single eccentric composition. This allows them to be configured as supports for clothes hangers and to retain that position. Fibre glass-reinforced plastic shelves can be slotted into the loops, into wall slats or into one other to provide freestanding units. The inspiration for the idea came from a multilevel car parking tower he saw in Tokyo.
The store is strong and seductive and creates a real impact on visitors.

Yohji Yamamoto's Principle lines include:

Yohji Yamamoto,
Yohji Yamamoto+NOIR,
Yohji Yamamoto POUR HOMME,
Y's, Y's for men,
Y-3,
Y's for living.

A little about the designer:

Yohji Yamamoto was born in Tokyo. After graduating from Keio University with a degree in law in 1966, he entered Bunka Fashion College, from which he graduated in 1969. He is an internationally known Japanese fashion designer.
He expresses his philosophy and spirit in his clothing, frequently creating designs far removed from current trends. Basically, he makes a line characterized by oversized silhouettes; it typically features drapes (loose gathers and tatters) in glossy textures that naturally change with the figure's contours and movement. Often, a single color (particularly black) and a single shade are used.

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