Farmers Santa Parade in Auckland began in 1934. Back then, 15,000 parents and children lined the footpaths to witness Auckland's first real Christmas parade.
The Farmers Santa Parade in Auckland was led by a pipe band, followed by a marching team of 'Farmers Girls', clowns and fairies and at the back, bus loads of children from the city orphanages. The Farmers Santa Parade in Auckland is not only a major event at Christmas but a major event on the Auckland calendar. The Magic of Christmas starts with the Farmers Santa Parade in Auckland. The parade may have got bigger and brighter but the philosophies still remain the same as those introduced by Farmers founder, Robert Laidlaw - a gift of fantasy and fanfare for the children of the city. Features of Farmers Santa Parade in Auckland For many Years the Farmers Santa Parade in Auckland is celebrated as a gala event that has brought joy to the children of Auckland. Traditionally the Parade kick-starts the Christmas season with the perfect mix of fantasy, excitement, magic and laughter. Auckland City is proud to sponsor Farmers Santa Parade in Auckland, which heralds the start of the Christmas season in Auckland to delight hundreds of thousands of children and their families. The features of this festival include: - Each year creative limits are pushed and new creations are born. - The Parade attracts over 250,000 people, 4,000 participants and 280 creations of Christmas magic over a 2.2km route. - The parade route follows Mayoral Drive, Queen Street, Customs Street West and Albert Street. - If the weather is bad, the cancellation is announced on Newstalk ZB after 10am on the day. The parade will goes ahead in light rain. - Collectors ask the waiting crowds prior to the start of the Parade for a gold coin donation to support Koru Care. - Free Parking is available at the Auckland City Car Parks. - Stagecoach Group Pass is a one-day pass for up to four people traveling together. It can be used from 9am weekdays or all-day weekends and public holidays on all Stagecoach and Link buses.
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