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The history of the Cathay Organization dates back to 18 July 1935 when the organization was incorporated in Singapore as Associated Theatres Limited. The first cinema, The Pavilion was shown by this organization in Kuala Lumpur in 1936. Later in 1939, Cathay Cinema was established where the premier movie shown was The Four Feathers. Slowly but steadily the organization grew and built a name for itself in cinematic history. A landmark in the history of Cathay Organization is the opening of The Picture house in 1990, which brought about a revival of the Cathay theatres. The Picture house was the first art house cinema. Cathay Cineplexes, Singapore today offers 8 state-of-the-art screens and has an overall seating capacity of 2135. One of the leading cinema operators in Singapore, Cathay Cineplexes has Cineplex's called Cathay Orchard and Suntec City. Cathay Cineplexes, Singapore is one of the few multiplexes in Singapore that offers Oscar chairs digital cinema and exclusivity. The introduction of e-ticketing for online purchase of tickets has popularized movie watching in Cathay Cineplexes, Singapore. Cathay Cineplexes, Singapore was the first organization that introduced commercial films in the digital format and the first to introduce round the clock movie screening. The success story of Cathay Cineplexes, Singapore lies in the many outlets and branches that are being established to meet the demands of the viewers.
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